The Soyy Journal

Notes on resale, worth reading.

Ideas on branded resale, circular commerce, and what the secondhand market reveals about your brand — from the team at Soyy.

Your products are already being resold, without you. The commercial case for branded resale: margin, data, and customers you're not meeting.

July 9, 2026 · 3 min read

Get updates. Join our newsletter.

Products don't just get sold once. They keep generating value, for both the customer and the brand.